Restaurant owners care not only about your coming to their place again but also about you ordering dishes they want you to. Have you ever heard about aroma marketing? Well, this method actually works wonders. Here’re the usual tricks that restaurant managers use to make you spend more.
– The choice is often made so that no one leaves hungry.
– For example, classical music makes clients spend 10% more, and all because their self-esteem rises, and they see themselves wealthier and more prominent.
– Most clients won’t mind if they have to pay 7-10% more than they planned. That’s why sauces and other additions in fast food joints usually cost no more than 10% of the cost of a dish.
– People tend to think that a restaurant can’t cook so many dishes well. That’s why the best menu is often one that’s written on a single sheet.
– Waiters know that clients appreciate it if you start a conversation with a friendly comment, even if it’s only about the weather.
– The reputation of a chef is a powerful thing. Any dish that is the ‘chef’s specialty’ will stand out in the guests’ eyes — not to mention when it is served by the chef him or herself!
– Vanilla and cinnamon fragrances increase the sales of desserts, while the smell of bacon makes people order more for breakfast.
– Waiters always try to dispose of your empty plates as soon as possible. Of course, it’s not too pleasant to sit at a table full of dirty crockery, but there’s another reason too: this way, the guest won’t think they’ve ordered too much.