Why Logos Keep Getting Flat

How have logos changed over time? The first logos appeared in Ancient Egypt. People back then used hieroglyphics to mark their property. The modern era of logos began in the 19th century. Brands needed to stand out from the crowd somehow, so they added eye-catching colored images to their names.

Over time, logos became more elaborate and sophisticated, some being nothing short of a masterpiece. But in the second half of the 20th century, designers realized that a logo should be clean, catchy, and easy to remember. That’s when brands turned their heads to simplicity… Today we recognize a company by its logo faster than by its name. But what makes a logo successful – going “flat”?

#logo #success #brightside

Preview photo credit:
Logos: By Google https://www.google.com, Netflix https://www.netflix.com, Airbnb https://www.airbnb.com
Animation is created by Bright Side.

Other videos you might like:
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed) https://www.youtube.com/watch?v=UKc271fj2ok&
10 Famous Founders Who Don’t Usually Show Their Faces https://www.youtube.com/watch?v=lyRXeY8-mB4
How to Spot a Fake Designer Handbag In 7 Steps https://www.youtube.com/watch?v=-07fx9vAQg8&

Music by Epidemic Sound https://www.epidemicsound.com/

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