The Sleeper Effect – How the Media Manipulates You

The sleeper effect is a manipulation technique that is commonly employed by the mainstream media, whether its for politics, advertisements, or whatever. Learn more here:

Sources:

Communication and Persuasion
https://www.researchgate.net/publication/308113993_Communication_and_Persuasion_von_Carl_I_Hovland_Irving_L_Janis_und_Harold_H_Kelley_1953

The Influence of Source Credibility on Communication Effectiveness
https://academic.oup.com/poq/article-abstract/15/4/635/1923117

Experiments on Mass Communication
https://psycnet.apa.org/record/1950-00627-000

Empirical Tests of the Absolute Sleeper Effect
http://people.oregonstate.edu/~flayb/MY%20PUBLICATIONS/Theory/Gruder%20et%20al%2078%20Sleeper%20effect.pdf

The Sleeper Effect in Persuasion
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3100161/

Sleeper Effect